While making your website visible is critical, it is equally important that your website content be legible. Writing solely for SEO, with keeping the customer in mind often results in hard to reach an almost nonsensical text that turns prospects away from your website.
The key is to engage customers through words by communicating your message, in your voice, in a manner that makes sense…while also incorporating keywords and phrases that support your SEO strategy.
The words on your website are important. The right message creates a strong call-to-action that helps convert website visitors into happy customers.