LinkedIn Profile Optimization & Training

With over 650 million professional users, LinkedIn is a 24 hour a day networking meeting that you can plug into at any time. This platform features massive amounts of useful information and excellent tools for connecting and interacting with peers, customers, thought-leaders, decision-makers, recruiters, and employers.

Whether you are a corporate professional, executive leader, or a business owner, a well designed, strategically key-worded profile is important. When people Google your name (and they do!), your LinkedIn profile is one of the first results. Your profile is your billboard in the digital world. To the public, you are who your LinkedIn profile says you are, so it is critical that it be an accurate, updated, and favorable portrayal that clearly conveys your value.

LinkedIn for Job Seekers

Many recruiters and employers pay a substantial monthly fee to have advanced search capabilities on LinkedIn. Why? Because it has become a preferred “talent pool”. Human Resources Managers report that they use the platform to “validate” the information on candidate resumes and many companies actively recruit directly from LinkedIn. Most LinkedIn Profile Optimization projects for executives and professionals in the job market are performed as part of a Resume Design Package which includes: Resume, Cover Letter, and LinkedIn profile. To learn more about my resume services, click here. To request a proposal for LinkedIn Profile Optimization only, please use the form at the bottom of this page.

LinkedIn for Business Owners

Having a strategically designed and key-worded profile makes it easier for prospects and clients to find you and learn about you. Your profile is a great way to showcase your personal skills, the skills and talents of your team, and of course, the brand of your business. It provides the foundation for easy-to-use prospecting strategies that can boost your brand recognition and revenue flow.

The number one reason professionals and business owners are not using LinkedIn to advance their careers is “I don’t know what to say.” LinkedIn a content-heavy social network. For any strategy to work on LinkedIn, you must have a stellar profile, which means writing a lot of strategic content. Programs such as LinkedIn ProFinder and Sales Navigator are only accessible to you if your profile meets a high standard. Beyond your profile content, another barrier to engagement is not knowing what to say when you interact with your connections. I give you to the tools to advance your interactions by creating customized and branded scripts.

LinkedIn Profile Optimization Includes:

A high-impact and search-friendly Headline
A genuine and engaging About Summary in your own voice
Powerful positioning of your career History
Strategic selection of Skills
A customized URL
Intelligent addition of optional sections such as Education, Certifications, Organizations, Projects, etc.

As a result of working with me, clients are liberated from the task of spending days, weeks, or months trying to craft the perfect message. Instead, they skip that segment and move into using LinkedIn to build their connections, increase their market influence, and build relationships that can deliver an expanded client and revenue base. My process includes a brief online questionnaire after which I craft content that tells your story in a manner that is compelling to readers and strategically key-worded for the LinkedIn platform. In addition to having your profile “done-for-you,” you can also opt for training/coaching to learn strategies and gain confidence in building a responsive and engage LinkedIn following.

Pricing for profile optimization projects typically ranges from $495 to $995 based on the current condition of your profile and other factors such as a length of history, objectives, the complexity of the industry, and more. Please use the form at the bottom of this page to submit a request for a customized proposal.

LinkedIn Training and Coaching

I want to make sure that that my clients embrace the LinkedIn platform as a tool to boost their business or career success. My workshops, keynote presentations, and coaching programs are not “techy”. Instead, I teach easy ways to build your personal brand, stay visible to your audience, and LinkedIn to expand your sphere of influence. These powerful tools and strategies can help you find leads, build relationships, and put them in your sales process to convert them into customers.

I provide individual and group training for:

Creating an Powerful LinkedIn Profile (LinkedIn 101)
Sales Prospecting on LinkedIn (LinkedIn 201)
Becoming a Person of Influence (LinkedIn 301 – Master Course)
4 Week Personalized LinkedIn Coaching Course – covers all topics
Using LinkedIn for Job Searches

Please visit me on LinkedIn to review my profile and read over 80 recommendations. Consultations and coaching/training sessions are available hourly or through packages and vary based on Zoom or In-Person. Pricing for group training can be based on price per person or price per session. Use the form at the bottom of this page to request a proposal for LinkedIn Training / Coaching for you and your team or organization.

LinkedIn Profile Review

If you believe that your LinkedIn profile could be better, but are not sure what needs to be done to improve, a Profile Effectiveness Review is perfect for you. I offer an affordable, comprehensive written analysis of the format and content of your profile. This review is NOT automated. Instead, I personally review your profile and provide customized feedback.

The process involves a brief online questionnaire that allows me to evaluate your profile in the context of your specific history and objectives. Once I have your response, most reviews are completed and emailed to you within 5 business days. If I find areas of opportunity during your review, I will also include suggestions for improvement and a proposal for LinkedIn services that include the cost and the timeline. If you book a project within 3 days of your review date, 50% of your review fee is credited to your project.

LinkedIn Effectiveness Review PDF Report plus a 30-Min Consulting/Coaching Session via Zoom

Within one business day of receiving your payment, I will send your project confirmation and questionnaire via email. I look forward to championing you as build a stronger brand and presence on LinkedIn.

Learn more about my LinkedIn Profile Design and LinkedIn Coaching services.